Scotch Whisky: On top of the world

In terms of export, Scotch whisky amasses approximately 90% of all export sales combined in England and is a principle export commodity. This income is in great part foreign currency. This trend has been followed since the turn of the 19-century as the value of overseas marketing was discovered.

Between 15-20% of all scotch whisky consumed in Scotland is first purchased in Britain. Although the reason for this is unknown, they do not dwell on it since their Scotch seems to be more popular in other countries. This is proven by the fact that scotch whisky is within the top five export earners and makes a considerable profit while making very large contributions to Britain’s foreign exchange.

Approximately 200 markets are in the exchange for Scotch whisky with the European Union being in the forefront vying for top spot with the United States, Japan and other Asian markets following suit. The European Union is accountable for at least 50% of all Scotch whisky sales with the other countries rounding up another 40% or so.

A nine-year sales projection is in reserve of scotch stock maturing or already matured. In 1996 the stock of matured scotch was sitting at 2,741 million liters up a tenfold from 1945 at 247 million liters. The stock was higher in 1939 at 374 million liters. Obviously the Scotch whiskey market is predicted to grow based on the amount of maturing stock.

It is a difficult trade dealing in stocks with a scotch manufacturer as they sit and wait on maturing product, they cannot accurately gather information on what the market years down the road will be for their product. This is a commercial problem. The most significant undertaking is the capital investment of maturing stock.

There is a very small portion of fine scotch that actually makes it out of Scotland and into other countries. Matured whiskies as well as fresh fillings are an enticing profit grabber; however the time it takes for this product to turn over and give way to said profit makes this a risky endeavor. It is very hard to determine whether or not the products value will hold in the future.

In closing the value of these company’s finely distilled products is not likely to lose appeal any time soon, although one never knows what the future will bring. For Scotch lovers, another drink is always in their futures.

Understanding a Scotch Label

To grasp the understanding of a scotch label takes the ability to understand many things. National laws, marketing, tradition, as well as whim are placed on the label of this fine product. This simple guide can get you through the confusion of what’s inside the bottle.

If you are looking for a true scotch whisky then the label should say exactly that, if the spelling is different, than that it is not made in Scotland rather it is made elsewhere. Look for the words single malt they can be broken up yet they will say single malt if that is what it is. The only way to identify a true single malt whiskey is to do research, never take the name as it’s word on quality; many names have been forged to hide the identity of the true distiller.

If the alcohol content per volume reads more than fifty percent then it would be best to water down this malt as it is rated by cask strength and will be stronger please do not mistake percentage with proof.

And finally check the date of bottling it does not age once bottled.